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Details
| Type: | Date: | Category: | Target: | Partner: |
|---|---|---|---|---|
| Content Marketing with Incentive Game | 25-29 February 2016 | Entertainment | Public | Mission Hills China |
Objective:
To promote the World Ladies Championship 2016, held in Mission Hills Dongguan from 10 to 13 March 2016
Details:
As a media partner of the World Ladies Championship 2016, Mingpao OL ran an integrated campagin including pre-and-post event coverage on both print media and online platform. Mingpao OL facebook game was run to giveaway VIP passes to Ming Pao readers to experience the 4-day-3-night event onsite in Dongguan.