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Details
| Type: | Date: | Category: | Target: |
|---|---|---|---|
| Campaign Promotion | 27 January - 6 February 2017 | Entertainment | General Public |
Objective:
Ming Pao invited over 40 celebrities to wish Ming Pao readers a happy Chinese new year with 6 special greeting phrases.
The Celebrity Greeting Videos were broadcasted on Roadshow (bus TV) and digital platforms, including website and facebook channels. The campaign also featured the Celebrity Greeting Album with an incentive facebook game to engage readers.